Attracting and Retaining Gen Zs in SMEs

The workforce landscape is evolving rapidly, with Generation Z poised to make up 20 percent of it by 2020. As true digital natives, born between the mid-1990s and early 2000s, Gen Zs bring a unique set of skills and expectations to the workplace. They are technologically savvy, socially conscious, and seek immediate interactions. For Singapore SMEs looking to recruit and retain this generation, understanding their needs and preferences is crucial.

Ms. Sheree Hsu, Talent Acquisition Manager, Asia, at Michael Page International, provides insights into how Gen Zs fit into the workforce and why SMEs need to adapt to attract and retain them effectively.

1. Embrace Flexibility Flexibility is paramount for Gen Zs, who are accustomed to working anytime, anywhere. SMEs can foster their creativity by offering flexible workspaces, such as breakout areas, and flexible hours, including work-from-home arrangements. This approach encourages cross-functional collaboration and helps build a dynamic work environment.
   

2. Transparency and Honesty To attract and retain Gen Z employees, honesty is key. Employers should clearly communicate job expectations, progression paths, and timelines for promotions. Regular individual catch-ups can ensure alignment and address any concerns promptly.
   

3. Challenge and Engage Gen Zs thrive on challenges and seek growth opportunities. Employers should motivate them by sharing the company's vision, setting clear goals, and providing constructive feedback. This approach keeps them engaged and committed to personal and company growth.
   

4. Align with Personal Values Gen Zs value purpose and seek alignment between their personal values and the company's mission. SMEs can engage them by aligning the company's goals with their interests, technology talents, and brand awareness. Regular engagement activities, such as team-building events and employee get-togethers, can also help foster a sense of community and belonging.
   

In Conclusion

As SMEs navigate the changing workforce dynamics, understanding and adapting to Gen Z's preferences are essential. By embracing flexibility, transparency, challenge, and alignment with personal values, SMEs can attract and retain top Gen Z talent, driving their business growth and success.